< META TAGS > KNOW MORE

Do you know where our < Meta Gals > name originated from?! 🕺🏽

Let us introduce you to what < meta tags > are! They are the main descriptions of your website pages - basically, they are pieces of your brand's story but through code!

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code.

This information is called "metadata" and while it is not displayed on the page itself, it can be read by search engines and web crawlers. 💻 Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this information for ranking purposes, to display snippets in search results. 📊

Want to Optimize Your Meta Tags?

If you’re ready to check your performance with meta tags, here’s a quick checklist to start with:

✅ Check whether all your pages and your content have title tags and meta descriptions

✅ Start paying more attention to your headings and how you structure your content

✅ Don’t forget to mark up your images with alt text

✅ Search for duplicate pages, and use canonical tags to avoid cannibalizing your own content with duplicate or similar content

✅ Create a checklist of the steps that you need to repeat when you create new content, and turn meta tags into a part of your routine

Have more questions on how to show up better on web searches and using meta tags correctly, contact the < META GALS > 👩🏽💻👩🏼💻