Are you utilizing HTML tags in your SEO process? You should be!
Here are the most important HTML tags for SEO in 2020:
⭐️ Title Tag ⭐️
EX. <head><title>Meta Gals | Website Design and Digital Marketing</title></head>
🌱Title tags are an HTML element that are displayed on search engine results pages (SERPs) as a clickable headline. Make it accurate, concise and hit on a main keyword if you can.
⭐️ Meta Description Tag ⭐️
EX. <head> <meta name="description" content="This is an example of a meta description. This will often show up in search results."></head>
🌱160 character snippet used to summarize your content. Search engines often use these snippets in search results to let visitors know what a page is about before they click on it.
⭐️ Heading Tags ⭐️
EX. <h1>Heading 1</h1>
🌱Heading tags (<h1> <h2> <h3> <h4> <h5> <h6>) not only give your web page content structure but they also are an important SEO tool. Search engines examine headings for matching keywords in a user’s search. Try to incorporate your keywords and keyword terms in your heading tags!
⭐️ Schema Markup ⭐️
EX. <div itemscope itemtype="https://schema.org/Book"> <span itemprop="name"> Inbound Marketing and SEO: Insights from the Moz Blog</span> <span itemprop="author">Rand Fishkin</span></div>
🌱Schema.org provides search engines with info they need to understand your content! Adding Schema markup to your HTML improves the way your page displays in SERPs by improving the way your rich snippets appear.
⭐️ HTML5 Semantic Tags ⭐️
🌱HTML semantic tags give purpose to your content. Similar to Schema markup it helps browsers understand the meaning of your content.
⭐️ Meta Robots Tag ⭐️
EX. <meta name="robots" content="noindex" />
🌱The robots meta tag allows you to control how individual pages should be indexed and delivered to users in Google Search results. Place the robots meta tag in the <head> section
⭐️ Canonical ⭐️
EX. <link rel=“canonical” href=“https://example.com/sample-page/” />
🌱Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs. It tells search engines which version of a URL you want to appear in search results.
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